Brand Identity: Thailand

The Winter Term is more than half way over and we only have T minus four weeks until graduation!
Below is my process work so far for my Graphic Design 5 class, Identity and Branding.

Graphic Design 5: Identity and Branding

I am creating a branding and identity for Thailand, beginning with logo design. We have moved on to choosing color palettes as well as beginning to design our branding book.
Below I have pictures of my process so far, from logo to the thumbnails of the branding book.

Thumbnail sketches

Thumbnail sketches, visual element sketches

More visual element sketches

Two of my developed logos that I chose to go with were a wordmark logo and a combination logo.

Wordmark logo

Combination Logo

I ultimately decided to go with the Wordmark logo and to develop it further. I chose to go with curvy lines and swirls because Thailand culture is heavily influenced by these shapes.

Color Palette

Visual Element to be carried throughout the Brand Book

As you can see, I pushed the logo even further, adding a serif to the "T" to give it the same feel as the rest of the letters (should have thought of that earlier!) and simplified the dots from five to three, which will be easier to see when it gets scaled down.

I wanted to recreate the dots in my visual element, which will be repeated throughout the book, so they would stand out and be more noticeable. Thailand culture is very bright, bold, and beautiful which is why I chose these colors for the palette.

Stay tuned for when I have the Branding Book completed!

Woodstock Neighborhood Logo

Well, this is it! This is the final product of my logo for the Woodstock Neighborhood! Our class has spent most of the term working on this (and other side projects), and now we have a week to work on our Neighborhood Events Poster (Yikes!). My poster is designed for the beginning of a Community Garden in the Woodstock Neighborhood (it's so fitting!), and there's so much to do! Especially when they're due in a week and a half...
Anyway, back to the logo. I'd like to know your thoughts and feelings on the design of this. Is it working? Is it not working? What could I do to improve this? How do you feel about the colors? What kind of "mood" are you getting from the image? Please let me know, as all constructive criticism is appreciated. :)

First Illustrator Project!

In my first Illustrator class, we are doing a Neighborhood Logo Project. But first, I have to write a brief about my neighborhood, which is thankfully, Woodstock!

I have also come to the conclusion that I'm happy I am doing the Graphic Design program part time at school, because now I have taken several art classes that have helped me understand the concepts of design, color, texture, etc... So now I feel like I can absolutely do my best work possible.

So after this brief I write, we will begin the Logo for the neighborhood, and after that is finished, we will be making a flier for an event in that neighborhood, like a block party or dragon boat races (used in last years class) or whatever.

Stay tuned, as I will be updating on this project's progress!